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Where AI Meets Magic
Iconic IP
Massive Audience
$2T Market
Elf Labs owns one of the most valuable IP portfolios in modern entertainment featuring icons like Cinderella & Snow White — and is already building an untouchable media empire around them.
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Share Price
Min Investment
*minimum investment includes the 2.5% investor processing fee
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We Own Some of the Most Powerful IP in Media
Disney built an empire around characters like Cinderella, Snow White, and Pinocchio by locking them up with trademarks, and turning them into 100 billion-dollar products across toys, films, streaming, and theme parks.
Elf Labs has created an entertainment moat few believed possible.
Core Customers
& Commercial Partners
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In just the last 6 months, Elf Labs has closed the 3 largest deals in company history with major industry leaders — each building an industry-defining product in its own right.
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Stream Ground-Breaking Immersive Experiences Without Typical Bloated Costs
For investors, patented tech means faster growth at a fraction of the cost.
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From Concept to Global Distribution in Less than 24 Months
Scaling branded content and products to billions of worldwide fans
production with Marvel's former creative team
200M+
Built by the People Behind Marvel, Disney, and
$6B+ in Merchandising*
*past performance is not indicative of future results
We've done this before. Just never all together.
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David is an accomplished founder, entrepreneur and business leader. As CEO of Elf Labs, he spearheads the company’s creation of high-value IP franchises through its one-of-a-kind iconic character IP, revolutionary technology, and next-generation storytelling. Leveraging his experience building disruptive, market altering business models, David plans to reimagine entertainment through Elf Lab's immersive content, next-gen gaming, and consumer product licensing.
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Billy is the founder of Elf Labs and served as Chairman and Head of Creative. He founded the company to build a globally recognized IP library based on iconic characters and continuously expanded this portfolio through strategic acquisitions to become one of the largest of its kind in the world. Billy is also an award-winning writer, creative producer, and lecturer.
Jerad is the CEO of Cosmic Wire, Elf Labs’ strategic technology partner. He leads Cosmic Wire’s proprietary approach to Web3 technologies, omnichannel monetization strategies, and large-scale IP growth. His storied career across technology, entertainment, production, publishing, and licensing adds instrumental value to Elf Labs’ one-of-a-kind IP distribution.
Branding industry titan Bernt Ullmann serves as the Head of Licensing for Elf Labs’ steadily growing IP portfolio and content studio. Referred to as “The Man Behind the Brands,” he brings decades of experience coordinating thousands of licensing deals as a business acceleration expert. Bernt supports Elf Labs’ brand management, licensing and distribution, and monetization.
Dreamworks alumnus and Emmy-nominated animation executive Mike De Seve is a strategic partner to Elf Labs’ reinvented, innovative entertainment content. Mike has extensive experience across feature film and television. He has previously worked as a writer and director on blockbuster DreamWorks projects and actively has a series, “Taffy,” airing on Cartoon Network. He is the longstanding Creative Director for the writer-director collective Baboon Animation.
Alyse is an award-winning television creator, writer, producer, director, and showrunner celebrated for her work in both youth and adult programming. Achievements include her role as Executive Producer and Showrunner of the "tween" dramedy series Ready or Not. Other notable work includes Braceface, an animated comedy series, and the family movie Virtual Mom. In non-fiction, Alyse produced Lives That Changed the World, a documentary series profiling Nelson Mandela and Muhammad Ali. She also served as VP of Development at Serendipity Point Films and Story Hawk Pictures. Alyse holds a B.A. from the University of Toronto and an M.F.A. in Film from Columbia University.
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Walter is a New York native who began his career at 16 and went on to design for Marvel, DC, and Image Comics, with credits on Spider-Man, X-Men, Wolverine, Batman, and more. He later founded WAM Entertainment, leading creative work for Hasbro and Mattel—including Transformers, G.I. Joe, and Hot Wheels. His career spans comics, packaging, and video game design for franchises like Tekken and Mortal Kombat. Now, as founder of WTK Media Group, he’s building immersive IP through 3D animation, AI, and AR—pushing the future of storytelling across entertainment, education, and technology.
Thomas is a serial entrepreneur with a proven track record of founding and scaling businesses. His entrepreneurial journey includes the successful launch and development of two 7-figure revenue businesses and one that surpassed the 8-figure milestone. As the Head of Business Development at Elf Labs, Thomas leverages this expertise to drive growth and efficiency.
Deni joins Elf Labs as the Head of Finance. Previously, Deni worked with multiple venture backed start ups, guiding them from inception through significant growth phases. Including playing an instrumental role in securing over $10 million in funding. She’s built complex financial automation systems creating operational efficiency, and ensuring financial ops are in place to achieve company KPIs. Her strategic financial management skills are key to driving Elf Labs' continued success and efficiency.
Before building a $100+ million wellness empire, MaryRuth was a distinguished health educator, culinary chef, and nutritional consultant. As a mother of four, she started MaryRuth's Organics to create products she could give to her own family. Having MaryRuth on our advisory board is a huge strategic advantage as we continue to innovate and expand our product offerings.
Turning Our Iconic IP into Billion-Dollar Products
In just the last 6 months, Elf Labs has closed the 3 largest deals in company history with major industry leaders — each an industry-defining product in its own right.
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Built by the Teams Behind Marvel, Disney, and $6B+ in Consumer Product Licensing
We've done this before. Just never all together.
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Combined, our team has generated over $6B in licensed merch revenue and built streaming services reaching 200M users.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Class B Non-Voting Common Stock (the "Shares") of Elf Labs (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Can I sell my shares?
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.
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