Own a Piece of the Most Valuable Characters in History

Snow White
Sleeping Beauty
Peter Pan
Little Mermaid
Tinker Bell

For over a century, these characters have earned over half a trillion dollars in revenue. With Elf Labs, you participate in their success.

We’re Making News:

How’s This Possible?

We Own an American Treasure

In 2012, Elf Labs purchased the original Junior Elf Children’s Books. This 75-year-old portfolio features hundreds of titles and hundreds of millions of books sold. Our titles include some of the most valuable characters in history, like Snow White, Cinderella, and Sleeping Beauty.

10+ Years & Over 100 Trademark Victories

Elf Labs fought long and hard securing character trademarks. Some cases reached the highest appeals court at the US Patent & Trademark Office. Ultimately, we won over 100 trademark cases. From Little Mermaid to Zombie Cinderella. From Teen Snow White to Robo Peter Pan.

We also registered over 400 international copyrights for all iconic characters including Rapunzel, Snow Queen, Belle from Beauty and the Beast, plus hundreds of others.

Why Elf Labs?

We Own an American Treasure

We bought the 75-year-old Junior Elf Book portfolio.
Now we can monetize these iconic characters in the $400 Billion Entertainment and Merchandise space.

We Built Valuable Assets

We achieved over 100 landmark trademark victories at the US Patent & Trademark Office and 400+ international copyrights for these priceless characters.

A Market Nearing Half a
Trillion Dollars Per Year

We can now license these character trademarks to companies in the $340 Billion consumer product space. We earn royalties on all branded merchandise.

A Proven Track Record

Our Elf Labs team has previously generated over $6 billion in licensing transactions, with licensed products in all major retailers.

Licensed Merchandise Generates $1.041 Billion Every Day

Content is King

With your help, we’ll produce live-action and animated content creating wholesome and thrilling entertainment.
Content generates revenue and also drives licensed merchandise.

We’re Powered By Patented and Disruptive Technologies

Our strategy includes our own proprietary platform with deep immersive content and toys powered by interactive tech that promises to revolutionize entertainment as we know it.


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Welcome to the Future

Our Game-Changing Patented Technology

Interactive Entertainment

Our own high fidelity, 3D online streaming platform. Watch content. Play games. Interact with your favorite characters. 

Immersive Universes

High-Fidelity 3D characters and worlds. Up to 90% data compression using our proprietary compression technology.

Virtual & Augmented Reality

No VR headsets. With just your phone, transform any space into a fantastical world. Geo-fencing tech allows walk-through mazes, a game of hide & seek, and scavenger hunts, right alongside digital characters.

AI Powered Interactive Toys

A new era of toys that communicate directly with fans. Powered by AI, you can build unique relationships with your favorite characters. Interact with your Cinderella doll, 3D online avatar or AR characters sitting beside you. 

Our Next Generation Technology

Immersive Universes

High-fidelity 3D worlds. One unified online environment. 90% optimization with our proprietary compression technology.

Interactive Entertainment

Watch your favorite TV shows with your favorite characters right alongside you.

Augmented Reality

Bring characters into the real world, seamlessly integrating them into your physical space like never before.

AI Powered Personalized Experiences

Your favorite characters remember and interact with you authentically. Fans can forge relationships, participate in activities, and have conversations in both the online digital world and through AI powered toys.

The History of Elf Labs IP

Over 100 years of wholesome storytelling.

Our First Project

Season One:

20 episodes of Streaming Animated Content.


RoboStars is a whimsical adventure following lovable AI robots including Robo Snow White, Robo Rapunzel, Robo Cinderella, Robo Peter Pan, and more. Programmed for perfect happiness, their ideal world hits a snag each time rascal Hackleberry Finn hacks their circuits. Bombarded with untimely fear, worry, jealousy, and anger, RoboStars must forge their own path to happiness by overcoming these unwanted emotions. Ultimately, our series explores themes of free will and finding fulfillment from within.

Robo City Immersive World

You are witnessing a groundbreaking 3D online world rendered through the cloud in real time. High-resolution 3D characters and high def animated content is streaming—all simultaneously—no VR goggles or app downloads needed. Our advanced compression tech lets you explore immersive digital realms on any browser using just a tablet or smartphone.

This level of accessibility and streamed content fidelity has been unachievable until now.

Transform your surroundings with augmented 3D worlds—just look through your smartphone or tablet's camera. Experience augmented & virtual reality without a headset as digital characters enter your physical space. Our geo fencing tech lets you play hide and seek with Robo Rapunzel, and allows digital characters to interact with physical toys and dolls. Watch episodes in our online theater with your favorite character sitting beside you. For the first time in history, the physical and digital merge seamlessly.

Kids store shelf full of dolls.Kids store shelf full of dolls.Kids store shelf full of dolls.

Consumer Product Licensing at a Glance

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Team and Partners

David Phillips
Chief executive officer

David is an accomplished founder, entrepreneur and business leader. As CEO of Elf Labs, he spearheads the company’s creation of high-value IP franchises through its one-of-a-kind iconic character IP, revolutionary technology,  and next-generation storytelling. Leveraging his experience building disruptive, market altering business models, David plans to reimagine entertainment through Elf Lab's immersive content, next-gen gaming, and consumer product licensing.

Read Bio
Billy Phillips
Chairman and Head of Creative

Billy is the founder of Elf Labs and continues to oversee its artistic direction as Chairman and Head of Creative. He founded the company to build a globally recognized IP library based on iconic characters and continuously expanded this portfolio through strategic acquisitions to become one of the largest of its kind in the world. Billy is also an award-winning writer, creative producer, and lecturer.

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Bernt Ullmann
Head of Licensing, CSO of Cosmic Wire

Branding industry titan Bernt Ullmann serves as the Head of Licensing for Elf Labs’ steadily growing IP portfolio and content studio. Referred to as “The Man Behind the Brands,” he brings decades of experience coordinating thousands of licensing deals as a business acceleration expert. Bernt supports Elf Labs’ brand management, licensing and distribution, and monetization.

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Mike de Seve
Head of Kids Content

Dreamworks alumnus and Emmy-nominated animation executive Mike De Seve is a strategic partner to Elf Labs’ reinvented, innovative entertainment content. Mike has extensive experience across feature film and television. He has previously worked as a writer and director on blockbuster DreamWorks projects and actively has a series, “Taffy,” airing on Cartoon Network. He is the longstanding Creative Director for the writer-director collective Baboon Animation.

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Alyse Rosenberg
Senior VP of Content

Alyse is an award-winning television creator, writer, producer, director, and showrunner celebrated for her work in both youth and adult programming. Achievements include her role as Executive Producer and Showrunner of the "tween" dramedy series Ready or Not. Other notable work includes Braceface, an animated comedy series, and the family movie Virtual Mom. In non-fiction, Alyse produced Lives That Changed the World, a documentary series profiling Nelson Mandela and Muhammad Ali. She also served as VP of Development at Serendipity Point Films and Story Hawk Pictures. Alyse holds a B.A. from the University of Toronto and an M.F.A. in Film from Columbia University.

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Eran Beral
Head of animation

Eran is the co-founder & CEO of Snowball Studios, a prominent CG animation and VFX studio. Under his leadership, Snowball has evolved into a global industry leader, producing dozens of CG animated media such as Muppet Babies (Disney), Batman Batwheels (WB), and Barbie’s Dreamtopia (Mattel). As Head of Animation at Elf Labs, Eran oversees performance continuity, animation models and rigs, ensuring the highest standard of creative production.

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Jerad Finck
Investor, advisor, ceo of cosmic wire

Jerad is the CEO of Cosmic Wire, Elf Labs’ strategic technology partner. He leads Cosmic Wire’s proprietary approach to Web3 technologies, omnichannel monetization strategies, and large-scale IP growth. His storied career across technology, entertainment, production, publishing, and licensing adds instrumental value to Elf Labs’ one-of-a-kind IP distribution.

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Thomas Gerrit

Thomas is a serial entrepreneur with a proven track record of founding and scaling businesses. His entrepreneurial journey includes the successful launch and development of two 7-figure revenue businesses and one that surpassed the 8-figure milestone. As the Head of Business Development at Elf Labs, Thomas leverages this expertise to drive growth and efficiency.

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Deni Benezra
Head of Finance

Deni joins Elf Labs as the Head of Finance. Previously, Deni worked with multiple venture backed start ups, guiding them from inception through significant growth phases. Including playing an instrumental role in securing over $10 million in funding. She’s built complex financial automation systems creating operational efficiency, and ensuring financial ops are in place to achieve company KPIs. Her strategic financial management skills are key to driving Elf Labs' continued success and efficiency.


Aren’t these characters Public Domain?

Public domain refers to stories. However, you can trademark a character name, even if it’s from a public domain story. This is how you would protect a character asset in a consumer product category, like backpacks or dolls or tee shirts.

Do Trademarks ever fall into the Public Domain?

While copyrights fall into the public domain, trademarks are renewable in perpetuity.

United Trademark Holdings seems to have hundreds of Trademarks at the USPTO. Is Elf Labs affiliated with them?

Yes. United Trademark Holdings is a fully owned subsidiary of Elf Labs, inc.

Doesn’t Disney have these characters, how are you able to do this?

In 2012, we purchased the 75-year-old original Junior Elf children’s books featuring all the iconic characters. With this lineage of publishing IP, Elf Labs then spent 10+ years trademarking these characters. Some of our trademark battles reached the highest levels of the appeals courts. We thankfully won 100+ trademarks and counting. 
Further, we reinvented the characters from our portfolio, creating enlightening and entertaining new renditions. We built rich and wholesome new worlds around them, and powered up our stories with 12 patented technologies that break new ground in the entertainment experience. Each of our new stories have trademark and copyright protection as well. 
We are passionate about storytelling. Now our mission is content creation allowing the community to invest and participate in the success of our character franchises, bypassing the gatekeepers.

What do we get?  

You’re acquiring shares in our parent company, Elf Labs. Elf Labs assets include the original Junior Elf children’s books, featuring all the iconic fairytale characters, going back 75 years. Hundreds of millions of books were sold in America and around the world. Additional assets include over 100 trademarks and 400 live copyrights as well. And, as we begin producing content such as streaming TV, Movies, Online Immersive Worlds, Games, Publishing etc, our growth becomes your growth.

As we begin building licensing revenues through consumer product merchandise, which is a $380 billion industry, our growth becomes your growth.

By investing in Elf Labs you are getting in on the ground floor of this transmedia and licensing endeavor and owning shares in the parent company. 

Further, we also have 12 revolutionary patented technologies that will deeply enrich the immersive entertainment experience. In terms of market potential, entertainment and licensed merchandise is a half a trillion dollar industry.

Why invest in startups?

Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.

How much can I invest?

Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.

How do I calculate my net worth?

To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.

What are the tax implications of an equity crowdfunding investment?

We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.

Who can invest in a Regulation CF Offering?

Individuals over 18 years of age can invest.

When will I get my investment back?

The Common Stock (the "Shares") of Elf Labs (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.

What do I need to know about early-stage investing? Are these investments risky?

There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time.  You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.

Exceptions to limitations on selling shares during the one-year lockup period:

In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities
• An accredited investor
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships)

What happens if a company does not reach their funding target?

If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.

How can I learn more about a company's offering?

All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.

What if I change my mind about investing?

You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: invest@elflabs.com

How do I keep up with how the company is doing?

At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.

What relationship does the company have with DealMaker Securities?

Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future.  DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.


Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

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