Elf Labs Introduces RoboStars
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Billy is the founder of Elf Labs and served as Chairman and Head of Creative. He founded the company to build a globally recognized IP library based on iconic characters and continuously expanded this portfolio through strategic acquisitions to become one of the largest of its kind in the world. Billy is also an award-winning writer, creative producer, and lecturer.

Jerad is the CEO of Cosmic Wire, Elf Labs’ strategic technology partner. He leads Cosmic Wire’s proprietary approach to Web3 technologies, omnichannel monetization strategies, and large-scale IP growth. His storied career across technology, entertainment, production, publishing, and licensing adds instrumental value to Elf Labs’ one-of-a-kind IP distribution.

Branding industry titan Bernt Ullmann serves as the Head of Licensing for Elf Labs’ steadily growing IP portfolio and content studio. Referred to as “The Man Behind the Brands,” he brings decades of experience coordinating thousands of licensing deals as a business acceleration expert. Bernt supports Elf Labs’ brand management, licensing and distribution, and monetization.

Dreamworks alumnus and Emmy-nominated animation executive Mike De Seve is a strategic partner to Elf Labs’ reinvented, innovative entertainment content. Mike has extensive experience across feature film and television. He has previously worked as a writer and director on blockbuster DreamWorks projects and actively has a series, “Taffy,” airing on Cartoon Network. He is the longstanding Creative Director for the writer-director collective Baboon Animation.

Alyse is an award-winning television creator, writer, producer, director, and showrunner celebrated for her work in both youth and adult programming. Achievements include her role as Executive Producer and Showrunner of the "tween" dramedy series Ready or Not. Other notable work includes Braceface, an animated comedy series, and the family movie Virtual Mom. In non-fiction, Alyse produced Lives That Changed the World, a documentary series profiling Nelson Mandela and Muhammad Ali. She also served as VP of Development at Serendipity Point Films and Story Hawk Pictures. Alyse holds a B.A. from the University of Toronto and an M.F.A. in Film from Columbia University.

Walter is a New York native who began his career at 16 and went on to design for Marvel, DC, and Image Comics, with credits on Spider-Man, X-Men, Wolverine, Batman, and more. He later founded WAM Entertainment, leading creative work for Hasbro and Mattel—including Transformers, G.I. Joe, and Hot Wheels. His career spans comics, packaging, and video game design for franchises like Tekken and Mortal Kombat. Now, as founder of WTK Media Group, he’s building immersive IP through 3D animation, AI, and AR—pushing the future of storytelling across entertainment, education, and technology.

Thomas is a serial entrepreneur with a proven track record of founding and scaling businesses. His entrepreneurial journey includes the successful launch and development of two 7-figure revenue businesses and one that surpassed the 8-figure milestone. As the Head of Business Development at Elf Labs, Thomas leverages this expertise to drive growth and efficiency.

Deni joins Elf Labs as the Head of Finance. Previously, Deni worked with multiple venture backed start ups, guiding them from inception through significant growth phases. Including playing an instrumental role in securing over $10 million in funding. She’s built complex financial automation systems creating operational efficiency, and ensuring financial ops are in place to achieve company KPIs. Her strategic financial management skills are key to driving Elf Labs' continued success and efficiency.

Before building a $100+ million wellness empire, MaryRuth was a distinguished health educator, culinary chef, and nutritional consultant. As a mother of four, she started MaryRuth's Organics to create products she could give to her own family. Having MaryRuth on our advisory board is a huge strategic advantage as we continue to innovate and expand our product offerings.